Laurie Arron

I spent 27+ years climbing the corporate ladder at AT&T where I gained multi-dimensional experience in sales leadership, strategic planning, and business transformation and I also served as a Chief of Staff to senior executives. 

Today, I serve passionately as a trusted advisor and executive coach to C-Suite leaders and their Chiefs of Staff. I help my clients tap into their fullest expression as leaders, both for themselves and for the powerful impact they want to have on others. I guide my clients to navigate the hard turns, and pivot when they reach that internal dead-end of "no more." I help leaders not only emerge but thrive. 

My mission is to collaborate with motivated individuals and help them realize their peak potential by achieving self-defined growth goals in the quickest, healthiest, and most efficient manner. Working together, we'll identify and set goals, and I will be there every step of the way to serve as a sounding board and offer support, encouragement, feedback, and direction. My goal is to be the catalyst that ignites meaningful and purposeful transformation within. As your coach, I provide you with the tools and techniques to not just succeed but also thrive. I can deliver potentially uncomfortable or hard-hitting truths to my clients in a way that is understanding, compassionate, and in service of their highest mission. 

I help you access what makes you feel most alive. Not necessarily what you are doing today, but what you WANT to be doing. You will dive beneath the surface and identify the stories you are telling yourself that keep you playing life safe/small. You will unleash the story that wants to be told…….or what needs to be told. I’ll help you with critical decision-making in alignment with your core values. All of this is to live a life of fulfillment and purpose.

I’ve spent years working with C-suite executives. I bring Chief-level insight and understanding to each of my clients. I served at the highest levels of business, making the most critical decisions, and navigating complex politics and personalities. I bring this experience and hard-won wisdom to you as your coach to support you through your most pivotal and life-changing moments. This is a point of view my clients are not used to encountering but get so much value from. 

I’ve earned my CPCC certification as an executive coach from Coaches Training Institute (CTI),  the largest coaches training school in the world, and my PCC from the International Coaches Federation - they set the gold standards for coaching around the world. I’m also a member of 4PC, an invitation-only, exclusive community for some of the world’s most extraordinary coaches. 

I love supporting my community through boards and philanthropic passion. I’m a dedicated member of the Texas Women’s Leadership Institute. I enjoy traveling, cooking, pickleball, and spending quality time with my family.